Which Colors Should I Use for My Website and Why?

Your website is your business platform. Before judging the functionality and brand depiction people are attracted to the looks and colors of your website. What your brand speaks is also defined by the colors you are selecting.

Selecting a color theme for your business website can be a tricky job unless you have some understanding of how those colors affect your website and what feelings different hues evoke. Generally, the customers are visually driven and adding appropriate colors and creating a suitable theme also develops your branding.

Before adding colors to your website you must care for circumstances like how colors affect emotions, how different genders will respond to your website, will your overall demographics go with the colors you have chosen will your website speak for what you want to display.

Adding colors add up to the theme and propaganda of your business, colors of your website define what you want and display and who is your business concerned with.

Here are some of the colors that are usually used for best-designing themes-

• Blue

Blue is the most used color in the online business world. The color itself depicts calmness and clarity. Most of the websites use blue color to show their limitlessness and varied options for development. Some of the most famous websites like Facebook, Twitter, WordPress etc rely on this color. It shows the ease of work and helps you gain more audience attention.

• Yellow

Yellow is the color of warmth, energy, sunshine, happiness, success and all the happy things. If your website represents a brand that depicts happiness for people, you can opt for yellow as your theme color.

For eg- The logo of McDonald's is yellow color which depicts happiness and this is true as the brand is designed for food and happy customers.

• Black

Black depicts boldness and black also speaks for bad luck. Black remarks professionalism, on the other hand, black represents situations like mourning.

The companies that are professional all the way and provide the best brand results generally have black logos and themes. This shows that their only motto is ‘be professional’. Brands like Gucci, Prada, Adidas, Chanel etc are some of the luxurious brands that showcase their talents using black themes and logos.

• Green

If your business aims to bring environmental credentials to the core you can always go for the color green. Green is the color of the environment, nature, hope, and peace. So if your website is designed for purposes like saving the environment or nature, green would be the most suitable theme.

• Brown

The first word that comes into anybody’s mind seeing the color brown is earthiness. Brown shows a love for nature and Mother Earth. But at the same time, brown also depicts art and old calligraphy, traditional paintings, crafts etc.

If you want to provoke your audience’s emotion towards any old traditional or historic brand, you can design your website using the color brown. This will always bring the essence of oldness and art to your theme.

• Orange

Orange is a color of happiness, music, enthusiasm and enjoyment. It is used for brands that believe in more cheerfulness than any other thing. Brands like Fanta, JBL, and Amazon use orange themes and logos and you can see what they are designed for. They are implemented for music, drinks and fashion. If you want the audience to think that you are a website that invites talent, you can use orange as your theme color.

A well-designed website has designs relevant to the colors and colors that depict the brand. Adding proper color is necessary both to your life and to your brand.