Best Digital Marketing Company in India

Also known as online marketing, digital marketing communicates messages through digital channels accessed through electronic devices, including phones, computers and tablets.

Digital marketing and traditional marketing, such as print ads and direct mail, share the same ultimate goal: generating product awareness and influencing purchasing decisions to drive sales. The main difference between traditional and digital marketing is that digital marketing uses internet-connected technologies to communicate and engage with targeted audiences.

The launch of the World Wide Web in 1989 set the stage for the emergence of digital marketing. The proliferation of business websites, advancements in email technologies and the introduction of wildly popular social channels have sparked meteoric growth in digital marketing. Online marketing is now a key component in most businesses’ marketing plans primarily because of the widespread use of digital technologies but also because it can deliver outstanding results.

When it comes to digital marketing, there are a range of metrics you can measure, including:

• Website traffic: The number of users who visit your website.
• Traffic source: Where your website traffic comes from, like search engines, social media, or paid ads.
• Pageviews: The number of times users viewed your page.
• Bounce rate: The percentage of sessions where a user left your website and did not interact with your page or visit another page on your website.
• Time on page: The amount of time users spend on your page.
• Click-through rate (CTR): The percentage of users who saw and clicked on your website, page, or ad.
• Conversion rate: The percentage of users who completed your desired action, like making a purchase.
• Open rate: The percentage of users who received and opened your email.
• Follows: The number of users who follow your page or account.
• Share: The number of times your post was shared by users.
• ROI: The total revenue driven by your digital marketing strategy after any costs.

A digital marketing agency will cover your business’s digital marketing needs by implementing and managing innovative strategies to market your products and services online.

A full-service digital marketing agency (like SIB INFOTECH) can manage your social media accounts, redesign your website, optimize your web pages and content for search engines, and more.

Meanwhile, boutique agencies specialize in one or two digital marketing strategies. They may also specialize in specific industries, like food and beverage manufacturing.

A traditional marketing campaign, for example, may use billboards, print ads, and mailers, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings.

In recent years, the line between “traditional marketing” and “digital marketing” has begun to blur as even traditional channels like billboards, TV ads, and direct mail have developed a digital component to them.

The simple answer is that there is a digital marketing strategy for every budget. The flexibility of digital marketing strategies yields benefits for just about every size of business, from small to large. With such a wide range of methods and strategies, it is not possible to provide a one-size-fits-all price tag for digital marketing.

Instead, it is helpful to examine the digital marketing spend for different levels of business, as small companies will spend less than larger ones. For example:

Basic Digital Marketing — Startups and small businesses do not generally have a large budget available for digital marketing. These businesses focus on low-cost methods, typically leveraging websites, blogs and social media to drive revenue at a low price point. The cost for basic digital marketing can be several hundred dollars per month.{" "}

Intermediate Digital Marketing — {" "} Medium-sized businesses tend to have established revenue streams and the capability to spend more on digital marketing. This is where SEO, SEM, PPC and email marketing start to become prevalent. The cost for intermediate digital marketing can be several thousand dollars per month.

Advanced Digital Marketing — Large or enterprise businesses will use digital marketing in a comprehensive and often global manner. These businesses tend to have developed strategies across most digital marketing channels. These businesses often spend substantial resources developing a digital marketing strategy across many available channels. The cost for advanced digital marketing can be tens of thousands of dollars per month.

As demonstrated above, the cost of digital marketing varies greatly based on business size, revenue and goals. Smaller companies will often start with a basic strategy and develop intermediate or advanced methods down the road. Ultimately, it is possible for just about every business to create and implement a digital marketing strategy that meets their needs and budget.

Now that you know digital marketing’s definition, you might wonder how your business can take advantage of digital marketing’s many benefits.

If you’re curious about how your company can use digital marketing, here are some examples:

• Build brand awareness with a social media ad campaign on Facebook
• Increase qualified website traffic with a content marketing strategy
• Generate purchases and leads with a PPC ad campaign
• Improve website conversion rates with conversion rate optimization (CRO) tests
• Grow qualified website traffic, search result visibility, and sales with an SEO strategy
• Target competitor locations and qualified leads with geofencing advertising
• Convert high-value leads with a dedicated account-based marketing plan
• Encourage customer loyalty and repeat purchases with an email marketing campaign
• Increase time on page and conversion rates by improving your site’s page speed
• Expand reach with marketing strategies on Amazon, Walmart Marketplace, and Target+
• These are just 10 digital marketing ideas.

Whether you’re in the business-to-business (B2B) or business-to-consumer (B2C) market, you can find creative ways to reach your audience through online channels. The customization and versatility of online marketing techniques make them useful for every kind of company. Here at sib infotech, we’re both a B2B digital marketing agency and a B2C digital marketing agency!