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Keyword research is a fundamental practice in search engine optimization (SEO).

• Identify high-traffic, low-competition keywords that are suitable for your niche
• Map long-tail keywords that match intent.
• Keyword research would not be complete without using a set of engines such as Google Keyword Planner, Ahrefs, and SEMrush to draw data-based insights.

This process gathers competitors' insights about their keyword, content, and backlink strategy and uses those insights to improve your own SEO

• Tagging title, description, and heads (H1, H2, and H3).
• Keyword stuffing should not be applied in the context but make provisions for keyword use in the content.
• Internally linking your site will help you to build an ever-better web of page authority across your site.
• Structured data (schema markup) - A type of code that you can optimize on your website to help search engines provide more informative and relevant results to users.
• Image optimization using alt text and compressing their file sizes.

• Generate high quality unique, engaging, useful & specific, and verifiable content.
• E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) should be the guidelines.
• Keep your old blogs up to date in some manner.
• Siloing in the content structure should be encouraged based on topical relevance.

• The process of making sure content is written in a way that it can reach the largest possible target audience.
• Mobile Friendly/Responsive: Your website's users can use your website through mobile device with ease and barring any significant changes from the desktop version of your website.

• The site speed should be fastened and Core Web Vitals optimized.
• Enforce mobile friendly design and responsiveness.
• Fix the crawl errors known to Google Search Console.
• Create an XML sitemap and submit it to the search engines for listing all pages.
• Make sure the website is HTTPS secure.

• Attain high-quality backlinks from authoritative websites.
• For exposure purposes, one could use guest postings, PR outreach, and influencer collaborations.
• Social media and brand mentions could also work for exposure.
• Ensure accurate citation and match in terms of cross-referencing with major directories for local SEO purposes.

• Optimize your Google My Business (GMB) profile.
• To the end, anyone could elicit reviews while responding to them.
• Content should include keywords based upon the location. Localize your business entity in sites such as Yelp, Justdial, etc.
• Local SEO is a strategy that focuses on improving your visibility in local search rankings.

• Rank checking with Google Analytics and Search Console.
• Schedule regularly SEO audits to fix emerging issues.
• Always study what the competition is doing to keep on improving it.
• Carry out A/B tests regarding Meta titles, descriptions, and CTAs for higher click-through rates. Conduct A/B testing on meta tags, descriptions, and CTAs.