Aug 29, 2026

Google Ads Assets (Formerly Extensions) in 2026: Sitelinks, Callouts & Structured Snippets Guide

Home Blog Google Ads Assets (Formerly Extensions) in 2026: Sitelinks, Callouts & Structured Snippets Guide

About The Author

Radhey Shyam

Radhey Shyam is the Co-Founder of SIB Infotech and spearheads content outreach and digital visibility strategies. With deep expertise in SEO, link building, and audience engagement, Radhey plays a key role in aligning content with both user intent and ranking goals. He works closely with the editorial team to refine AI-assisted content, ensuring every blog reflects the brand’s credibility and relevance in a competitive digital space.

In Google Ads, Assets (formerly known as Ad Extensions) are essential modular elements that expand your search ad with additional business information — including direct page sitelinks, callout benefits, structured product snippets, phone call buttons, location maps, and promotional prices. In 2026, Google Ads auctions heavily factor asset completeness into your overall Ad Rank and Expected Click-Through Rate (CTR).

Must-Have Google Ads Assets for Maximum SERP Real Estate

Sitelink Assets: Direct deep-links to high-intent pages like SEO Packages and case studies.
Callout Assets: 25-character bite-sized trust badges (e.g. "18+ Years Experience", "Google Premier Partner").
Structured Snippets: Categorized service lists highlighting specialized offerings like PPC Management and Local SEO.
Lead Form Assets: Seamless mobile in-SERP lead submission forms capturing instant inquiries.

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