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Businesses in ChatGPT: what it is and what Indian businesses can do with it today
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By Anuj Bajaj, Co-founder, SIB Infotech · Published 11 November 2026 · Last updated 11 November 2026
Businesses in ChatGPT is OpenAI's new beta that lets a business claim its profile inside ChatGPT, correct its details and see how often ChatGPT mentions it. Indian businesses can claim a profile and view insights today. The AI chat agent and local shop listings are limited to the US for now.
OpenAI launched the beta on 10 November 2026, and it pitches the programme at the 1.2 billion people it says use ChatGPT every week. A lot of those people ask ChatGPT which brand to buy or which company to call. Until this week, a business had no say in what ChatGPT told them.
What is Businesses in ChatGPT?
It is a free dashboard called Business Hub where a verified owner manages how the business appears in ChatGPT and sees aggregated data on mentions and website clicks. Eligible US businesses can also publish a Business Agent, a chatbot that answers customer questions on the business's behalf.
You open the ChatGPT Business Hub from the sidebar or at chatgpt.com/business-hub. There are three parts, and you can use the first two without touching the third: the profile you control, the insights report, and the optional agent. OpenAI's own Businesses in ChatGPT page says a claimed profile shows a blue check, and that ChatGPT may show information about your business whether or not you claim it.
That last point matters more than it sounds. ChatGPT is already describing your business to people. Claiming simply lets you check what it says.
In plain words: what this means for a shop owner
ChatGPT works like a well-read friend that millions of people ask for advice every day. Someone asks, "Which running shoes are good for flat feet?" or "Who makes good kitchen tiles in Mumbai?", and it suggests a few names.
Your business may already be one of those names. Until now, though, you had no say in what ChatGPT said about you. It could quote an old phone number, last year's price or a return policy you changed months ago, and you'd never know. Businesses in ChatGPT is your chance to put your hand up and say, "This is my business, and here are the correct details."
Your profile page, like your Google listing
Your shop already shows up on Google Maps with your timings and phone number. This is the same idea inside ChatGPT.
Take a sweet shop in Dadar that delivers across Mumbai. A customer asks ChatGPT where to order kaju katli online, and ChatGPT names the shop. If the owner has claimed her profile, the customer sees the right website and description, plus a blue tick that tells them this is the real owner.
She proves ownership with an OTP on the business phone or email, or a small change to her website settings, and then shows an ID. It feels a lot like verifying a shop on Google.
Your monthly report card
Once the profile is claimed, ChatGPT gives the owner a simple report covering the last 28 days:
- How many times ChatGPT pointed people to her website
- How many of them clicked through
- What topics they were asking about when her shop came up
For the sweet shop, that might read as "your website came up in a few hundred answers, a few dozen people clicked, and most of them were asking about Diwali gift boxes". She never sees what any single customer typed. Only totals.
Your price board
If you sell products, you can upload a list showing each item's price and whether it's in stock. It works like the price board outside a chemist's shop. When the board is right, customers trust it. When it's out of date, they walk out annoyed.
Your AI salesperson (US only for now)
American online businesses can also put an AI helper on their profile. It's like a salesperson at your counter who never goes home. A customer asks, "Can I return a shirt I bought on sale?", and the helper answers from the rules you gave it, even at 2 am.
It's a bit like chatting with a business on WhatsApp, with a robot replying. But the helper can't take an order or a payment. It also can't check an order's status or give you the customer's number, so you can't follow up later the way you would on WhatsApp.
Ads, if you want them
You can also pay for ads inside ChatGPT. When someone taps the ad, they start chatting with your AI salesperson instead of landing on your website, much like the Facebook ads that open a WhatsApp chat. These ads always carry a "Sponsored" label.
What it won't do, and what it costs
Claiming your profile won't push you to the top of ChatGPT's answers, and paying for ads won't change its normal recommendations either. Think of it as a good signboard. It makes sure people get the right information, and the buying decision stays with them.
Claiming and the AI helper are free today, and only the ads cost money. OpenAI hasn't ruled out charging later.
In one line, it's your Google Business listing and a WhatsApp-style helper rolled into ChatGPT. Indian businesses can claim a profile and read the report today, and the helper will follow.
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