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Pinterest Marketing


Good content always has an objective; it’s created with intent. It, therefore, carries triggers to action.


Today Pinterest has 200 million monthly users. This is a very impressive number, enough to make your business growth rate impressive. Pinterest is the network where people look for inspiration, new ideas, creativity and productivity. Pinterest had one the fastest growth rate. It was literally 97% in 2014. A whopping growing rate indeed.

SIB Infotech has the following procedure for your Company’s Marketing

Look at trending topics and keywords

Knowing and keeping a tap on trending content on which users talk about and also search for it.

Building Connection with the Influencers

Every platform has some influencers. Connection with those influencers gives you benefit to your business. Taking out time to comment and follow influencers’ pins encourage connection that results in awareness with new audiences.

Designate Boards to Represent Your Business

Create many business boards that are related to your company’s services and products. Its similar to how you share content on other social media platform. Don’t worry! SIB Infotech will handle all.

Pinterest Analytics

Pinterest Analytics tells you a lot about a number of viewers on your page and pins. Through audience demographics, it's more clear.

Explore Rich Pins

  • Pinterest has five types of rich pins that let you add topic-specific details to a pin.

  • Article pins include the headline, author, story description and link

  • Product pins include real-time pricing, availability.

  • Recipe pins include ingredients, cooking times and serving info

  • Movie pins include ratings, cast members and reviews

  • Place pins include an address, phone number and map

  • Consider kind of rich pin you want to apply for, add the appropriate meta tags to your site and validate your rich pins.

Adding Hover “Pin It” Button to Your Images

When we add the “Pin It” button on your images. When users hover over it it will redirect the traffic towards your blog of the company.

Convert Your Pinterest Personal Page to a Business Page

This was recently added to Pinterest. It helps your business page to appear more informative. Your company contributes by providing information analytics features that personal pages don’t. There are analytics and metrics by which you measure; for example- the number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.

Advertise on Pinterest

Pinterest ads or Promoted pins appears to be like a regular pin. The difference is that you pay for this pin. Majority of pinners state that content from brands makes the service more useful and made a purchase after seeing a business's content. Geographic targeting can also be used. So that more specific target is hit.

Create fun, unique content

The content that you post should be very refined. It adds credibility to your company. Users will share your boards, discussion, pins, etc.

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