Microsoft's New Auto-Submit URL Feature for WordPress SEO

Microsoft is planning to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.

Fabrice Canal, the Principal Program Manager at Microsoft Bing has submitted a feature request for the core of WordPress to have the ability to push new and updated URLs directly to search engines.

What is the proposal?

One can access this feature at the WordPress ticket website where Fabrice wrote “Today we propose integrating into WordPress the ability to notify not only Bing but also participating Search Engines, of any WordPress URL or content change. Microsoft to develop and maintain the open-source code in close collaboration with WordPress. WordPress will improve, validate and include code."

How is it going to work?

WordPress will automatically submit URLs or content to always keep it fresh and updated on the search engines. In exchange, search engines will limit crawl or not crawlPress sites. Site owners will have the ability to select the content they don't want to submit to the search engines.

URL submission API and WordPress Plugin: 

Microsoft created Bing URL submission API that allows site owners and publishers to automatically feed Microsoft Bing with new and updated URLs for indexing so that Bing doesn't have to crawl through your website to find the new or updated content. However, In July Bing released a WordPress plugin to simplify this process for WordPress sites to use this URL submission API.

What is new?

Even after creating features like Bing URL submission API Microsoft wanted to avoid this process and just have WordPress at its core, automatically work with Bing URL submission UPI and also support other search engines that wish to participate. This way you don't need to install the plugin or build your integration into this API.

Here are some more details:

• From pulling to pushing: It's not about pulling but pushing and publishing each change with some throttling logic a stone in Bing Webmaster Tool WordPress plugin, to avoid notifications after every 5 seconds changes to the set of search engines have adopted this design. Pulling requires crawling through the content to find changes, Pulling is also the first place discovering the site and feeds. Pushing guarantees that search engines are aware of the changes and minimizes the need for crawling. In case of downtime, search engines will still rely on sitemaps and links to discover new URLs.
• Open to all search engines: Search engines having API can be added to the notification.
• Enabled by default: It will lower the complexity for WordPress users to be found and indexed by search engines. If you are a newbie your site, latest content, typos fixed or content updated should be indexed within minutes and not in weeks

If WordPress gets this new feature request incorporated this will simplify the process of sites getting their content into Microsoft Bing Search. It will also be pressure for Google to start supporting a content submission UPI for normal content as right now Google only supports with its indexing API being pushed content job posting URLs and live stream content. This feature will not be live anytime soon but it's a feature request that will require a lot of approvals and testing to eventually go live.

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