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App Store Optimisation Services That Grow App Downloads
Google Premier Partner | 18+ Years Experience | App Store & Google Play ASO
SIB Infotech is a Google Premier Partner digital marketing agency with 18+ years of experience. Our App Store Optimisation (ASO) service helps mobile app businesses rank higher on the App Store and Google Play, attract more qualified downloads, and improve in-app engagement rates.
Make Your App Discoverable in a Market of 5 Million Apps
With over 5 million apps competing for attention across the App Store and Google Play, visibility is the single biggest challenge facing mobile app businesses today. App Store Optimisation (ASO) is the discipline of improving your app's discoverability, download conversion rate, and user ratings across both major app stores.
SIB Infotech's ASO service combines data-driven keyword strategy, creative asset optimisation, and ongoing performance monitoring to help Indian businesses compete effectively in the global app marketplace. Whether you are launching a new app or trying to revive a stagnant one, our ASO methodology delivers measurable improvements in rankings, impressions, and downloads.
Why Work With SIB Infotech for ASO?
- Google Premier Partner: Search expertise that transfers to app stores.
- 18+ Years Experience: Durable, proven methodologies.
- Dual-Store Coverage: App Store & Google Play optimisation.
- Zero Lock-in Contracts: Flexible performance model.
What Is App Store Optimisation (ASO)?
App Store Optimisation is the process of improving an app's visibility within app stores such as Apple's App Store and Google Play. Just as Google SEO helps websites rank in search results, ASO helps apps rank in app store search results, category lists, and featured placements. A comprehensive ASO strategy addresses both dimensions simultaneously to maximise your app's growth potential.
App Store vs Google Play: Key Differences
While both stores reward relevance and quality, their algorithms work differently. Understanding these differences is critical to building an effective ASO strategy.
| Factor | Apple App Store | Google Play |
|---|---|---|
| Keyword Fields | Title (30 chars) + Subtitle (30 chars) + Keyword Field (100 chars) | Title (30 chars) + Short Description + Full Description |
| Description Indexing | Description is NOT indexed for keywords | Description IS indexed; keyword density matters |
| Reviews Impact | High impact on ranking and conversion | Very high impact; text in reviews is indexed |
| Visual Assets | Screenshots and Preview Video critical for CVR | Feature Graphic and Screenshots impact conversion |
| Update Frequency | Less frequent updates rewarded | Regular updates signal active development |
Our App Store Optimisation Services
SIB Infotech offers a comprehensive suite of ASO services designed to deliver growth across every stage of the app discovery funnel.
01
Keyword Research
and Strategy
In-depth keyword research across both app stores to identify high-volume, low-competition search terms relevant to your app's core functionality, prioritised by conversion intent and realistic ranking potential.
02
App Title &
Metadata Optimisation
The app title is the single most important ranking factor in both stores. We optimise title, subtitle, keyword fields, and short description for maximum keyword coverage without sacrificing readability or brand clarity.
03
App Description
Copywriting
Compelling, keyword-rich descriptions for Google Play that serve both the algorithm and user conversion, and persuasive, conversion-focused descriptions for the App Store.
04
Visual Asset
Optimisation
Screenshots, feature graphics, and preview videos are critical conversion drivers. We analyse competitor visual strategies, recommend A/B tests, and develop screenshot sequences that highlight your strongest features.
05
Rating &
Review Management
User ratings and review sentiment directly influence both ranking and conversion. We implement in-app prompt optimisation, response templates, and review generation campaigns that build social proof.
06
Localisation &
Market Expansion
Localising your app store listing for multiple language markets multiplies your global download potential — from Hindi, Tamil, Telugu, and Bengali to Middle East, Southeast Asia, and Western markets.
Why Mobile App Businesses Choose SIB Infotech
For Higher App Rankings & More Downloads
Grow Organic App Downloads with Data-Driven ASO
Over 65% of app downloads come from direct app store search. Rank higher on the App Store and Google Play and convert more browsers into installs with expert ASO.
Top-Rated App Store Optimisation Services in India
With over 5 million apps competing for attention, visibility is the biggest challenge facing mobile app businesses. SIB Infotech combines data-driven keyword strategy, creative asset optimisation, and ongoing monitoring to help your app compete effectively in the global app marketplace.
Google Premier Partner Agency
01
Ranked among the top 3% of Google Partners in India with direct access to beta features.
18+ Years of Digital Marketing Expertise
02
Battle-tested through every algorithm change across search engines and app stores.
Data-Driven ASO Methodology
03
Every recommendation backed by keyword data, competitor analysis, and conversion benchmarks — not guesswork.
Full-Service App Growth
04
ASO combined with mobile SEO, Google App Campaigns, and social advertising for a complete growth strategy.
Transparent Reporting
05
Monthly ASO reports show keyword ranking movements, impression data, download attribution, and conversion rates.
850+ Client Track Record
06
Proven results across 40+ countries, from startups to enterprise brands.
Why SIB Infotech for App Store Optimisation in India?
Hundreds of agencies offer ASO services. Very few understand how app store algorithms truly work. Here is why mobile app businesses across 40+ countries trust SIB Infotech to grow their downloads.
Our ASO Process
Every engagement follows a structured, results-focused methodology designed to generate sustainable, long-term download growth.
01
App Audit
Know More
App Audit
Comprehensive review of your current app store listings, keyword rankings, competitor positioning, and visual assets across both stores.
02
Keyword Research
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Keyword Research
Identification of primary, secondary, and long-tail keywords with ranking potential, segmented by search volume and competition.
03
Metadata Optimisation
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Metadata Optimisation
Rewriting and restructuring title, subtitle, keyword fields, and description using our keyword strategy for maximum coverage.
04
Visual Audit & Recommendations
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Visual Audit & Recommendations
Analysis of screenshots, feature graphic, and preview video with specific, actionable improvement recommendations.
05
Review Strategy
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Review Strategy
Implementation of in-app review prompt strategy and response protocols for existing reviews to build social proof.
06
Monitoring & Reporting
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Monitoring & Reporting
Weekly ranking monitoring with monthly comprehensive performance reports covering rankings, impressions, and conversions.
07
Iteration
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Iteration
Monthly optimisation cycles based on performance data, algorithm changes, and competitive intelligence.
Our Certifications
Certified Digital Marketing Experts, Trusted by Industry Leaders
Recognized by industry leaders, our certifications reflect our commitment to excellence. We bring expertise, innovation, and a proven track record of digital marketing success. As certified digital marketing experts, we leverage exclusive insights, cutting-edge tools, and proven strategies to drive results for our clients.
Top 3% Google Premier Partner Agency - Elite Google Ads Expertise
As a Google Premier Partner, SIB Infotech ranks among the top 3% of Google Ads agencies, recognized for delivering exceptional Google Ads performance. Our expert team leverages exclusive access to Google's latest tools, product betas, and consumer insights, ensuring higher ROI, lower ad costs, & maximum conversions for your business.
With dedicated support from Google, we craft data-driven, high-performing campaigns tailored to your goals.
Industries We Serve
Our ASO team has delivered measurable organic download growth across every major app vertical:
FinTech and Digital Payments Apps
Health and Fitness Apps
EdTech and Learning Apps
E-commerce and Shopping Apps
Travel and Hospitality Apps
B2B and Productivity Apps
Gaming Apps
Social and Community Apps
Case Study: EdTech App Grows Downloads by 340%
Challenge:
A Bangalore-based EdTech startup had a well-designed learning app that was generating minimal organic downloads. Despite strong user ratings, the app was ranking beyond position 50 for its most important keywords in both stores.
Approach:
SIB Infotech conducted a full ASO audit, rebuilt the keyword strategy targeting 40 high-intent search terms, rewrote the title and metadata for both App Store and Google Play, developed new screenshot concepts highlighting the app's top three features, and implemented an in-app review prompt strategy.
Results After 90 Days
+340%
Organic Downloads
24
Keywords in Top 10
34%
App Store Conversion (from 18%)
4.6
Average Rating (from 3.8)
NO LOCK IN CONTRACTS
Get Your Free ASO Audit
Ready to grow your app through organic downloads? Our ASO specialists will audit your App Store and Google Play listings and deliver a personalised optimisation roadmap at no cost.
Complete App Store & Google Play Audit
Competitor Keyword & Visual Analysis
ASO Performance and Gap Analysis
Personalised 30-Day Optimisation Roadmap
Our Clients
Trusted by 1000+ Companies Worldwide
20 Years of Excellence Driving Growth for them
Our Testimonials
Platform Development for Ed-Tech Marketplace
The platform has just launched. but some of the company's old clients have already expressed their positive feedback on the new website. The company appreciates how the SIB Infotech team showed they cared for the project through their open and honest communication especially when suggesting ideas.
Timothy Scafaria
Founder, remoteUprep, LLC
Reviewed From
Website Development Agency Services Mumbai
SIB Infotech has designed website for our company. We are very happy with outcome. They are not only professional but also putting their heart into work. We would have suggested changes many times added many products all they have done with smiling face. We will always refer them for quality work and perfect price.
Rupesh Maniar
Real Value Finloan Services Pvt. Ltd.
Reviewed From
FAQ
Frequently Asked Questions about ASO
Everything you need to know about partnering with SIB Infotech for your app store optimisation.
What is App Store Optimisation and why does it matter?
ASO is the process of improving your app's visibility and conversion rate within app stores. Over 65% of app downloads come from direct app store search. Without ASO, your app is invisible to users searching for solutions your app provides. ASO is the most cost-effective way to grow organic app downloads.
How is ASO different from mobile SEO?
Mobile SEO focuses on ranking your website in Google search results on mobile devices. ASO focuses on ranking your app within the App Store and Google Play search results. The two disciplines complement each other: mobile SEO can drive users to your app store listing, while ASO converts those visitors into downloads.
How long does ASO take to show results?
Initial ranking improvements from metadata optimisation are typically visible within 2 to 4 weeks. Sustained download growth develops over 2 to 3 months as ranking improvements compound. Review generation and visual asset improvements contribute to conversion rate improvements within the first 30 days.
Does ASO work for both App Store and Google Play?
Yes. Our ASO service covers both Apple's App Store and Google Play. We build separate keyword strategies and metadata optimisations for each store, reflecting their different algorithms and user search behaviours.
How much does ASO cost in India?
Our ASO packages start from Rs. 20,000 per month for a single app on one store, with comprehensive dual-store ASO campaigns starting from Rs. 35,000 per month. Every engagement begins with a free ASO audit.
Can ASO work alongside paid app campaigns?
Yes, and combining the two is highly effective. ASO improves organic ranking and conversion rate, which reduces your cost per install in paid campaigns. Google App Campaigns use your app store listing as ad creative, so ASO improvements directly benefit your paid performance as well.
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