Web Design Services

Social Media Optimization

Social Media Optimization (SMO) is a form of Search Engine Marketing where various methods are used for generating publicity through social media, online communities and community websites.

Affiliate Marketing is the term used to describe a form of online advertising which consists of rewarding an affiliate for referring a visitor or rewarding a customer for performing a desired action, such as making a purchase or subscribing to a newsletter. In a way, Affiliate Marketing can be regarded as free publicity for your page—a network of related websites directing customers to purchase from yours.

Affiliate campaigns have the best results when they are combined with Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, email marketing support and are well-suited for travel, retail, and service industries due to their timely research process/large-volume sales.

Effective Affiliate Marketing is not throwing a bunch of links at different website owners in the hopes that something will stick. It is a well-planned, specified effort intended to develop long-term relationships with third party websites, research industry-relevant websites with trusted pages and build up a valuable affiliate network for your website that will bring in quality, converted traffic.

Social Media Marketing is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book-marking, video and photo sharing websites. In a similar way the engagement with blogs achieves the website popularity by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati. Social Media Marketing is closely related to other Online Marketing Techniques, such as Search Engine Optimization, Search Engine Marketing, Viral Marketing Word of Mouth Marketing, and Social Media Optimization.

We focus on the following aspects of Social Media Optimization:

Increasing your linkability through fresh,informative and eye catching content

Making tagging and bookmarking easy through implementation of Social Bookmarking buttons on your blogs and important pages

Rewarding Inbound links

Making your content travel through creation of presentations and submission of the same across social sharing sites

If the power of Social Media Marketing has been utilized in the right way, it can help:

Increase direct traffic to your site

Increase the number of quality back-links resulting in higher natural ranking

Improved brand visibility & brand reputation

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We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.