Social Media Optimization (SMO) is a form of Search Engine Marketing where various methods are used for generating publicity through social media, online communities and community websites.
At SIB Infotech we understand the emerging importance of the social media and provide customized solutions to help our clients to control the potential of the Social Media.
With the evolving usage of Web 2.0 and online communities, SMO is becoming a key strategy for websites to promote through SMO and bring in targeted traffic to the websites. Today the participative nature of the web can easily be recognized from the involvement of forums, Social Book-marking sites, blogs and Social Network sites that have emerged in the last couple of years. These sites can typically define your business or brand presence & how it is being perceived by the masses. Numerous conversations are moving online and it is important to understand and participate in this dialogue.
Social Media Marketing involves ways to optimize web sites so they would be more easily connected & interlaced with online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg This button, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization techniques includes creation & submission of RSS feeds, social book-marking, Video & PPT optimization i.e. submitting of videos & PPT to various social media sites, creation of blogs, articles submission, press releases etc to increase your brand image over the internet.
Social Media Marketing is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book-marking, video and photo sharing websites. In a similar way the engagement with blogs achieves the website popularity by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati. Social Media Marketing is closely related to other Online Marketing Techniques, such as Search Engine Optimization, Search Engine Marketing, Viral Marketing Word of Mouth Marketing, and Social Media Optimization.