Proper SEO means following some basic webmaster guidelines and giving more to site visitors.
Many people use to think that it is some kind of magic or in technical term – some kind of hacking which make a site to appear at the top. But it is not like that. May be it is possible that way (black hat method) also but that's not the real way to do that.
Develop good content:
Superior content converse for itself, the whole thing listed under the headline is ineffective, if you don’t have convincing content. Decent content will boost your rankings on the top of the first page and will appeal to more viewers to your site.
use good keywords and phrases that are relevant to your content. Your keywords should be a sign of what a user would type into a search engine to find your site.
Use appropriate Title Tags for your WebPages. Use relevant keywords in title tag that help understand about your website content. The Title Tag is also the very first thing presented to a user when your site appears in Google's search results.
Incoming links is also known as a backlinks. A "good incoming link" is a link from a quality, respected source. Incoming links are crucial mainly because that is how people find you on the Internet. The quality of an incoming link is more important than the quantity of links.
Keyword density is the percentage of times a keyword or keyword phrase is found in your page content amidst all the other content. If your page has a very low keyword density, but it's well written and clear, you'll get as many readers as you would with a more SEO focused articles.
Meta Description Tags:
A Meta Description Tag containing a summary of what the page is about can convince the user to visit your site, or they may move on to the next result.
Heading Tags is plays an important part in search engine indexing. Always use good descriptive keywords and correct heading structure for your website content. H1 has a more value than H2 or H3, make limited use of H1 tag for a single page, and having only one H1 tag per page is always useful.
Internal Linking structure is also helpful for Search Engine Optimization. Ensure that your site includes an easy to use, simple and globular linking architecture, making it easy for users to search things on your site. You should Link with good anchor text that assist relevant keywords.
Always update your Site Map, it is online “Table of Contents” of your website. It helps search engines crawl and index the website.